Managing Partner & Chief Marketing Officer, Delaware
At The Marketing Department, Blair designs and implements strategic and creative marketing plans for his clients. He specializes in ensuring that their voice breaks through the clutter and is heard by those important to the client. He does this in a way that maximizes marketing expenditures – achieving greater bang for his client’s buck!
Prior to joining The Marketing Department, Blair operated Belike Communications, his own marketing communications company where he helped clients develop pinpoint messaging that resonated with their customers.
Before venturing out on his own, Blair worked as a VP in the corporate branding group for a communications agency in New York City. He advised several large consumer companies and brands.
Before entering the agency world, Blair led communications for AstraZeneca’s largest division in the US. There, he pioneered work in utilizing social media for the pharmaceutical company as well as developing comprehensive proactive and reactive public relations plans for some of the world’s largest pharmaceutical brands.
Originally from Canada, Blair has an undergraduate degree in Political Science from Wilfrid Laurier University and an MBA, specializing in marketing, from McMaster University.
Outside of work, Blair enjoys running and following all types of sports. Blair lives in Wilmington with his wife and son and the newest addition to the family, a yellow lab.