Blog

Spelling counts!

Posted on July 17, 2017

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Make Your Numbers Relevant to Your Audience

Posted on July 10, 2017

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Delaware’s professional sports aren’t “minor league” in promotions!

Posted on February 17, 2015

“Minor league” sports are fantastic. Not only do you typically get more bang for your buck than at major league sporting events – there tends to be end-to-end entertainment on the court or field from the time you walk into arena or stadium. Case in point are the State of Delaware’s two professional franchises – the Delaware 87ers and the Wilmington Blue Rocks. The Sevens play in the NBA Development league (and obviously owned by the ...

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National Fun Day @ Work – missed it, but got it

Posted on February 11, 2015

  Recently I was doing some research on behalf of a client into when various days, weeks and months are celebrated. While scouring through a number of web sites, I discovered that National Fun Day at Work had been celebrated on January 28, 2015. Who knew? It got me thinking.  When I worked in Corporate America, there were lots of different team building events - we would paint murals or pack school backpacks for charity or maybe we ...

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Disney – great personalized marketing or a tad much?

Posted on November 12, 2014

The folks at Disney are marketing geniuses - there is no doubt about that. We've been fortunate enough to be to both Disneyland and Disney World over the last couple of years, so it was no surprise that immediately after we got home that we started getting mail from them encouraging us to come back. However, a piece of mail that we got earlier in the fall has really got me thinking about if it is possible to overdo personalized marketin...

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Did @United ‘s response make it worse or better?

Posted on June 17, 2014

  Earlier this morning, golf superstar Rory McIlroy tweeted the following:       Not good news for United Airlines.  This is a man who makes a high-profile living with his clubs.  McIroy has over 1.9 million followers on Twitter.  In addition McIlroy's tweet was retweeted over 2,800 times and favorite over 2,200 times at last count.  That's a whole lotta eyeballs on that Tweet. About an 35 ...

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The Power of Your Brand

Posted on June 16, 2014

Maria Trysla, my colleague from TMD Colorado, recently posted a great blog and white paper about your brand being a promise and how a strong brand experience can engage and retain customers, create credibility and drive revenue.  TMD can help you develop your brand into something people know, like and trust. To read the blog: http://tmdworldwide.com/brand-promise To view and download the white paper: http://bit.ly/brandpromise

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TMD DE is on the air! Is TV advertising right for you too?

Posted on June 1, 2014

A solid television ad campaign remains a great way to build your brand and reinforce your positioning in the marketplace. Unfortunately many entrepreneurs don’t take advantage of the medium. With Americans watching about 147 hours of television video a month, it’s important to get your message in front of them. Recently, at TMD Delaware, we decided to use local cable advertising to help build our brand within the state. Here are three ...

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Building your Field of Dreams? Make sure you let people know.

Posted on May 5, 2014

As a new small business owner with clients who are mostly small to medium-sized businesses, I took particular interest in this article from Entrepreneur. It outlines six expensive mistakes that people make when starting a business.  I want to highlight one of them in particular. One of the six expensive mistakes is: Being cheap about marketing.  It won't surprise any readers that I concur.  But it isn't what you think - you may or may ...

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There is most certainly such a thing as bad publicity…

Posted on April 15, 2014

  The quote “There is no such thing as bad publicity” is attributed to P.T. Barnum.  However, in the three-ring circus that social media can become, I beg to differ… US Airways is just the latest large corporation to get hammered for sending out a hugely inappropriate Tweet.  (In this case, pornographic, but other companies have been caught for other reasons – Ad Age has a good recap here: http://bit.ly/1n8NHhV) Here are ...

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Making time for social media!

Posted on March 31, 2014

As entrepreneurs, there are always many, many things to do and not enough time to do them all. One of the items that often falls to the bottom of the list is keeping up with our social media.  We know we should be doing more, but because there isn't typically an immediate payoff, or it is seen as a "nice to have", it is the first to go.  This includes for me - look at when my last blog post was! I have resolved to blog more often - I ...

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Entrepreneurs – can you answer the question “Who are you? Who? Who? Who? Who?”

Posted on March 18, 2014

  Answering the "Who Are You" Question 1. Include what makes you remarkable in your answer Each answer to "Who Are You?" needs to include what makes you remarkable, unique and special!  This is what will begin converting questioners to customers! 2. Develop answers that are 10, 30 and 60 seconds long Having answers of each of these lengths will prepare you to answer in any situation or circumstance. 3. Practice, Practice, ...

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Ready to launch? Consider a press release as your first Marketing Tool!

Are you ready to tell the world about your new product or business? Did you just make a key hire or win a big contract? Even if you don’t think the rest of the world will consider what you’ve done hard news, consider issuing a press release.  There is a lot of sites out there that can help you write a good press release (or you could ask us!), so let's focus on the steps you can take to maximize the marketing value of your press ...

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