Did @United ‘s response make it worse or better?

Posted on June 17, 2014


Earlier this morning, golf superstar Rory McIlroy tweeted the following:





Not good news for United Airlines.  This is a man who makes a high-profile living with his clubs.  McIroy has over 1.9 million followers on Twitter.  In addition McIlroy’s tweet was retweeted over 2,800 times and favorite over 2,200 times at last count.  That’s a whole lotta eyeballs on that Tweet.

About an 35 minutes later, @United (456k following) tweeted the following, which was RT’ed about 46 times:

United 1






An hour or so after @McilroyRory ‘s original tweet, @united found the bag:

United 2






Question:  How did United do in its response? Let me know your thoughts.  

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