Case Study: CitizenPoints
CitizenPoints is a not-for-profit organization focused on strengthening volunteerism in communities through the use of technology that encourages collaboration and provides rewards to those who volunteer.
Problem: CitizenPoints needed to increase awareness and gain financial support from businesses, non-profit agencies, and volunteers in order to launch this offering nationally.
Solution: The Marketing Department developed the brand messaging, customer communication strategy/targeting, social media strategy (Facebook, LinkedIn and Twitter) and fundraising campaign (leveraging fundraise.com) to support the continued development
Outcome: The customer communication strategy has secured the agreement of a targeted list of businesses and non-profit agencies to support the fundraising campaign. The next goal is to obtain the targeted funding amount; the current verbal commitment suggests obtainment of 50% of that goal within a two-week time frame – exceeding the customer’s expectations.